Titel des Projekts:
Assistance system for sustainable drivingBilder in Vollbild zeigen
Veranstalter:
FH DüsseldorfTitel des Seminars:
Green Corprorate IdentityBeschreibung:
VW BlueTrack: Assistance system for sustainable driving
Even today numerous data concerning performance and composition of cars are collected inside a Volkswagen car. Besides fuel consumption it is possible to determine for example tyre pressure or road conditions. BlueTrack is a mobile platform on which drivers of Volkswagen can analyse their driving data. Saving tips help reduce fuel consumption and drive more economically. Thanks to the comparison and exchange with other members of the BlueTrack community, drivers are additionally stimulated to continuously improve their
driving data. Virtual scenarios show the fuel savings to the driver as well as the impact that other measures would have on consumption. Thus BlueTrack supports not only environmentally friendly driving but also communicates new “green” technologies by strengthening the brand image of a sustainable company.
Zeitraum:
07/2009Student:
Dennis MiddekeProjektpartner:
Volkswagen AGArt der Arbeit:
SemesterarbeitDesignaufgaben:
Nutzerumfrage online durchführenWettbewerber und Marken bewerten
Produkte testen und bewerten
Projektplan erstellen
Nutzergruppen festlegen
Raster entwickeln
grobe Screens entwerfen
Zeichen entwickeln
detaillierte interaktive Prototypen erst...
Schlagwörter:
AppAutomobilindustrie
iPhone
Mobile Design
Mobilität
Nachhaltigkeit