Digital Brand Management

Titel des Vortrags:

Digital Brand Management


Aichi University, Nagoya


Vortrag “Digital Branding” innerhalb des Workshops “Stimulate green awareness” Nov.-Dec. 2009

How can design help us to create a better awareness of changes in climate or environmental conditions especially in conurbations?
Which tools like media, interfaces or products will help us to educate or stimulate customers and develop their awareness for ecological topics?
This is a design project focused on green behaviour and a new product which is stimulating a thought process: the “Green Indicator”.